The Email Marketing Specialist will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, and increase conversions. The ideal candidate is a detail-oriented strategist with a passion for email marketing and a track record of success in developing and optimizing email campaigns.
Key Responsibilities:
- Develop and execute email marketing strategies to achieve business objectives, including lead generation, customer retention, and sales growth.
- Create compelling email content, including copywriting, design, and segmentation, to drive engagement and conversions.
- Manage email campaign deployment process, including scheduling, testing, and optimization, to ensure deliverability and effectiveness.
- Monitor and analyze email performance metrics, including open rates, click-through rates, and conversion rates, and use insights to optimize campaign strategy and content.
- Collaborate with cross-functional teams, including design, content, and marketing, to ensure alignment and consistency across email marketing initiatives.
- Stay up-to-date with the latest trends and best practices in email marketing, including regulatory compliance and industry standards.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 3+ years of experience in email marketing, with a focus on developing and executing email campaigns across various industries.
- Proficiency in email marketing automation platforms, such as Mailchimp, HubSpot, or Marketo.
- Strong analytical skills and experience with email marketing analytics tools, such as Google Analytics or Adobe Analytics.
- Excellent written and verbal communication skills, with the ability to create compelling email content that drives engagement and conversions.
- Creative thinker with a strategic mindset and the ability to translate business objectives into actionable email marketing strategies.
- Experience working in a remote or distributed team environment is a plus.
Benefits:
- Competitive salary commensurate with experience.
- Flexible remote work environment.
- Opportunities for professional development and growth.
- Health and wellness benefits.
- Collaborative and inclusive company culture.
- Access to cutting-edge digital marketing tools and technologies.
