The Content Marketing Manager will be responsible for developing and implementing content strategies to drive brand awareness, engage our audience, and drive conversions. The ideal candidate is a creative thinker with a passion for storytelling and a track record of success in content marketing across various channels.
Key Responsibilities:
- Develop and execute a comprehensive content strategy aligned with business objectives, target audience, and brand voice.
- Create high-quality, engaging content for digital channels, including blog posts, articles, whitepapers, case studies, videos, and infographics.
- Manage content production process from ideation to publication, ensuring consistency, quality, and relevance.
- Optimize content for search engines (SEO) and social media platforms to increase visibility and drive traffic.
- Monitor and analyze content performance metrics, including traffic, engagement, and conversion rates, and use insights to inform future content strategy.
- Collaborate with cross-functional teams, including design, marketing, and sales, to ensure alignment and consistency across content initiatives.
- Stay up-to-date with the latest trends and best practices in content marketing, SEO, and digital media.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 5+ years of experience in content marketing, with a focus on developing and executing content strategies across multiple channels.
- Strong writing and editing skills, with the ability to create compelling, audience-focused content.
- Experience with content management systems (CMS) and digital publishing platforms.
- Knowledge of SEO best practices and tools, such as Google Analytics, SEMrush, or Moz.
- Creative thinker with a strategic mindset and the ability to translate business objectives into actionable content strategies.
- Excellent project management skills and the ability to manage multiple projects simultaneously.
- Experience working in a remote or distributed team environment is a plus.
Benefits:
- Competitive salary commensurate with experience.
- Flexible remote work environment.
- Opportunities for professional development and growth.
- Health and wellness benefits.
- Collaborative and inclusive company culture.
- Access to cutting-edge digital marketing tools and technologies.
