The Social Media Manager will be responsible for developing and implementing social media strategies to build brand awareness, drive engagement, and generate leads. The ideal candidate is a creative thinker with a passion for social media and a track record of success in developing and executing social media campaigns across various platforms.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with business objectives, target audience, and brand voice.
- Create engaging and compelling content for social media channels, including Facebook, Twitter, LinkedIn, Instagram, and TikTok.
- Manage social media accounts, including content planning, scheduling, posting, and community management.
- Monitor social media conversations, trends, and user engagement, and respond to comments and inquiries in a timely manner.
- Plan and execute social media advertising campaigns to increase reach, engagement, and conversions.
- Analyze social media performance metrics, including reach, engagement, and conversion rates, and use insights to optimize strategy and content.
- Collaborate with cross-functional teams, including design, content, and marketing, to ensure alignment and consistency across social media initiatives.
- Stay up-to-date with the latest trends and best practices in social media marketing and digital media.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 3+ years of experience in social media marketing, with a focus on developing and executing social media strategies across multiple platforms.
- Strong understanding of social media platforms, algorithms, and best practices.
- Excellent written and verbal communication skills, with the ability to create engaging and compelling content for social media channels.
- Experience with social media management tools, such as Hootsuite, Buffer, Sprout Social, or similar.
- Creative thinker with a strategic mindset and the ability to translate business objectives into actionable social media strategies.
- Excellent project management skills and the ability to manage multiple projects simultaneously.
- Experience working in a remote or distributed team environment is a plus.
Benefits:
- Competitive salary commensurate with experience.
- Flexible remote work environment.
- Opportunities for professional development and growth.
- Health and wellness benefits.
- Collaborative and inclusive company culture.
- Access to cutting-edge digital marketing tools and technologies.
